A video script is important because it helps guide the creative process and ensure that the video is consistent, effective, and well-structured. It also helps the production team stay focused and on track when creating the video. The script outlines what will happen in the video, who will be involved, and what message to convey. This helps the video production team create a cohesive video that is clear and effective. It also helps to ensure that the video is consistent with the brand, has a clear message, and is engaging to its audience.
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